How ADAS Enable Road Safety

In honor of National Autonomous Vehicle Day, we wanted to highlight the technological innovations shaping the auto industry. Today, autonomous technology is declared as the future of transport. Automaker heavy hitters are investing billions in its development and even tech giants including Apple, Uber, and Baidu are trying to crack the code. But even though the race for self-driving cars is heating up, a reality where cars can operate sans driver is far from here. Like it or not, human drivers are still essential.

Fortunately, the ongoing advancement of Advanced Driver Assistance Systems (ADAS) is significantly improving driver safety. Many automakers are integrating these tech systems into their vehicles. Take BMW’s Remote Control Parking, Tesla’s Autopilot system, Ford’s Evasive Steering Assist, or Range Rover’s adaptive cruise control. While it seems like the speed at which these systems are appearing on the market is accelerating, the products are aimed towards only a portion of drivers on the road. There’s a wide range of solutions for four-wheel cars, but what about large trucks, fleets, and public transport vehicles?

Whether you’re a driver, fleet operator, dealer, or insurer, safety is paramount. But driving can be a perilous task. Human drivers are responsible for 93% of all accidents, according to Chris Davies of Autoglass who spoke at an event presented by road safety charity, Brake. Considering the numerous factors that contribute to human error, technology is an imperative safety barrier against potential accidents.

This demand for complete systems that provide drivers intelligent, adaptable, and effortless solutions in the vehicle is on the rise. Market experts estimate that by 2021, more than $20 billion will be spent annually on ADAS products.



While basic ADAS technology can detect and classify simple objects and alert the driver of dangerous road conditions, more sophisticated ADAS products captures data inside and outside the vehicle using deep learning algorithms and face tracking as well as high-tech cameras and sensors. This crop of next generation ADAS tech features real-time warning systems that not only detect objects in motion (regardless of background and occlusions), identify pedestrians, objects, and road marks, but can also recognize faces and attributes, estimate pupils and gaze, and detect body, head, and hand gestures. Leading systems even offer deep learning analysis and AI driver behavior analysis.

One ADAS company that’s transforming Argentina’s fleet industry is SaveTrack. The company’s Smart Drive System uses ULSee’s award-winning face tracking technology to help prevent long-distance drivers and bus drivers from distraction, fatigue, and collision through:

-       Gaze tracking

-       Pupil precision calculation

-       Fatigue detection

-       270˚ AVM system 

Featuring a display, a processing unit, a set of sensors for signal acquisition, and SaveCloud, a live administration tool on a cloud that offers real-time prevention alerts, driving scores, statistics, and fleet management, the Smart Drive System has become a leading solution for fleets and buses in South America.

ADAS tech boasts a wide range of benefits and continues to be one of the fastest growing segments in the automotive electronics industry. Not only do these products protect drivers and reduce accidents, they also promote driving comfort and efficiency. While we wait for the autonomous vehicle to evolve, ADAS applications are still the most effective means to enhance driving experiences and better overall road safety.